Bannon, Carlson and... Liz Truss? Exploring the Ex- PM's Attempt for Maga

Britain's shortest-serving prime minister, kicked off the first edition of her YouTube show with a vow to reveal "the evil-doers" working to undermine the UK, United States and European nations. She explained she would reveal how an "worldwide alliance of progressives work to subvert democracy and the will of the people."

"We will examine the Maga phenomenon and observe how it can be accomplished in Britain," she said. "Our guests will include the prominent voices of the Make America Great Again campaign."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a kind of political shift," said the controversial US journalist. His Just the News will carry the former prime minister's new audio shows.

Forging Alliances in the Conservative Media Landscape

British fellow travellers, featuring a counselor supportive of Reform, have also helped her establish the her new show. Its staging is competent, though simple. The show has attracted 10,000 subscribers in her first week and her premiere had sixty-seven thousand views across the same period.

This marks a small opening, but in aligning with John Solomon, she is being thrust into a established political media sphere producing and amplifying Maga talking points. Central preoccupations encompass claims of media suppression by the established press and a desire to dismantle a so-called administrative state – which the ex-PM holds responsible for the swift end of her calamitous premiership.

"Solomon's outlet is not widely recognized past the pro-Trump media sphere, but it does have credibility there, largely because of John Solomon, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even spoken with Trump," noted Professor Alex Hinton, who has extensively researched the Maga movement.

A Controversial Partner

Her effort to transplant Maga media to Britain has aligned her more closely to contentious individuals such as Solomon.

He founded the platform in the wake of backlash when allegations surfaced of promoting inaccurate reports about the President's actions in the Ukraine, as well as disputed reports about the former US ambassador to the region.

These allegations were amplified within the pro-Trump media, with Solomon serving as a common interviewee on the prominent Fox News show. Donald Trump promoted the journalist's work.

Solomon made the allegations regarding Ukraine in a series of columns for the political newspaper the political newspaper, where he had already been re-labelled as a columnist after colleagues complained over his articles. His narratives were pivotal in Trump's demand for the officials in Kyiv to investigate the Biden family in 2019. This pressure culminated in impeachment charges targeting Donald Trump. The Senate later found not guilty the then-president.

Weeks after the journalist departed the Hill in late 2019, the news organization announced it was performing a review of his reporting about the Ukraine issue. It concluded he had used untrustworthy contacts and stated he "omitted important details about main Ukrainian informants, including the reality that they had been charged or were the subject of inquiries."

Joining the Network

Solomon's own media appearances are a sign of the political media environment the former prime minister is entering. Solomon mentioned his endorsement of Truss's project on a program he presents on the right-wing channel, a political media platform that is home to the Maga influencer Steve Bannon and on which Tucker Carlson also features. She has already interviewed the political operative on one of her first podcasts.

In linking up with the journalist and his outlet, Truss has become a minor player in a extensive web of right-wing publications that frequently share and promote one another's material.

Solomon's own podcast and Real America's Voice show have often featured individuals such as influencer Mike Benz, a conservative commentator whose disparagement of the US Agency for International Development was referenced by the X owner as reasoning behind dismantling the international development organization.

A Cross-Border Foray

Although the former PM's unnatural presentation and political travails have invited ridicule in Britain, some US observers are not discounting her bid to revamp her image as a UK offshoot of the pro-Trump media ecosystem.

"It is necessary to treat people like Truss seriously, even if you may not want to take them literally," said a former Biden White House aide, who worked in the Biden White House.

"Observers witnessed how in the recent campaign the former president leveraged that alternative press to spread his narrative. Certainly that network spreads and shapes debate abroad. It appears quite apparent to me that the circumstances in the UK are comparable to what enabled this non-mainstream media network to flourish in the US."

Alan Finlayson, said the digital right-wing media sphere was already exerting influence in the UK.

"The internet knows no borders," Finlayson remarked. "There's a kind milieu within which stuff flows – sometimes manifesting in radical ways and sometimes less so – but which is networked."

Hinton said the expansion of the online right in the United Kingdom in recent times meant the "chance to have a growing impact is substantial."

Cross-Atlantic Aspirations

"Both Truss and political figure Nigel Farage recently appeared at the Conservative Political Action Conference, where I watched as they echoed Maga talking points ahead of the {king of Maga|

Kelly Smith
Kelly Smith

A UK-based tech journalist with over a decade of experience covering digital transformation and startup ecosystems across Europe.