Should A Aspiring Influencer Friend Cease Using Me for Content?

The Prosecution: One Friend's Perspective

At times I'm recorded while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of a decade, she, labels herself the “content queen”. It can be amusing for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it comes like a jumpscare: I might be bare-faced, making a strange expression or be captured mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply hanging out in the street. I feel like our friendship has turned into me serving as her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that she has supported me with my career in design, but I resist our friendship to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. I need her to understand that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being filmed, edited, or posted for an audience. I’m not a prop for her online persona.

The Other Side: Marielle

I hope Beth to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It’s not just a hobby; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I admire people on social platforms who pull off that aesthetic of casual, DIY content creation.

Creating content is my version of engaging with life: observing the details, sharing them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my method of offering access, giving her a chance to experience exclusive moments that could benefit her career in design too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the work we create together can get us: a foot in the door. I understand not all people enjoys being filmed, but often spontaneity is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions help each other in minor capacities. I thought recording a short video here or there would be fun for her. Creativity flourishes in partnership, and having Beth around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together occasionally is part of how I document our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to come between us. I’m willing to find middle ground: like requesting permission before filming, and avoiding angles that might make her uncomfortable.

This isn’t about control, it’s about sharing my world while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my workplace. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is content. She needs to respect her friend's privacy.
Another reader, 26

Marielle might love making content and showing off her life online, but it isn't for everyone. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It sounds like you value each other, so hold on to that and ensure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when they're together – she's on the job. Both seem unsure as to where the line is. The answer lies not in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Kelly Smith
Kelly Smith

A UK-based tech journalist with over a decade of experience covering digital transformation and startup ecosystems across Europe.